Liu Chao received his master’s degree from Renmin University. His current supervisor is Prof. Hou Yuansi, and his research interests focus on the intersection of behavioral economics, rural tourism, and consumer psychology in the context of tourism. He has actively participated in some national-level academic research projects and has published several articles in Chinese journals and media outlets. Additionally, he has rich work experience in the field of finance.

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My research interest includes:

  • Behavioral economics
  • Ageing and tourism
  • Pro-environmental and pro-social
  • Religion and tourism
  • Rural tourism

🎓 Educations

  • 2023.08 - Now, Ph.D. Student in Faculty of Business Administration, University of Macau, Macau.
  • 2017.09 - 2019.06, Rural and Regional Development, Renmin University of China, Beijing China.
  • 2012.09 - 2016.06, International Economics and Trade, Beijing Insitute of Technology, Beijing China.

📝 Publications

Journal and Media


  • Chao Liu, Lei Shao. The rural toilet revolution is a systematic project [J]. Farmers’ Daily,2018-05- 19(03).CN.11-0055.

  • Chao Liu. Predicting strategic innovation for real estate companies in the new era[J]. Northern Lookout,2015(194):30-31.CN.23-3001.

  • Chao Liu. Study on the optimization of the logistic model client in the new era[J].Science and Wealth,2013(08).ISSN.1671-2226

  • Chao Liu. The impact of formal credit constraints on rural consumption – an empirical analysis based on 2013 CHFS survey data[D].Renmin Univ,2019.

  • Chao Liu. Agricultural Paradox: The Development of China’s Agricultural Mechanization[N].China Economy Broadcast,2018-04-27.

  • Chao Liu. Blockchain financial developing prospects in the rural field[N].China Industrial Economic,2018-04-11.

🏅 Conferences

  • 2024.05, “Lover’s Travelling Desynchronicity and Their Destination Satisfaction: The Mediating Role of Destination Image”. At APacCHRIE 2024 (24-26 May) to be hosted by Yonsei University, Seoul, Korea.

💡 Public Seminar

  • 2023.10, “Unveiling the Mysteries: Metaphysics, Feng Shui and Beyond”. Department of Integrated Resort and Tourism Management, University of Macau.
  • 2020.12, “Business Plan Writing Essentials and Hands-On Guide”. Business Plan Competition, China Unicom Ltd.

🌒 Work Experience

Industry Experience


  • 2019.01 Founder and CEO. Shenzhen Lenho Health Tech Co.Ltd, Shenzhen, China.
  • 2016.06 Investment Manager. Beijing Shuimu Capital Co.Ltd, Beijing, China

Research Experience


  • 2019.01 Fieldwork Researcher. A Joint Research Project between “The Ministry of Human Resources and Social Security” and RenminUniv (Associate Professor Chen Chuanbo’s Research Group).
  • 2014.06 Entrant and Team leader. “Challenge Cup” National College Student Business Plan Competition.

🧩 Extracurricular Activities

  • 2012.09 - 2016.07, Branch Secretary, CPC. Undergraduate CPC Branch of SME, BIT, Beijing.