Alex,Chao Liu

Alex,Chao Liu

University of Macau

Liu Chao received his master’s degree from Renmin University. His current supervisor is Prof. Hou Yuansi, and his research interests focus on the intersection of behavioral economics, rural tourism, and consumer psychology in the context of tourism. He has actively participated in some national-level academic research projects and has published several articles in Chinese journals and media outlets. Additionally, he has rich work experience in the field of finance.

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My research interest includes:

  • Behavioral economics
  • Ageing and tourism
  • Pro-environmental and pro-social
  • Religion and tourism
  • Rural tourism

🎓 Educations

  • 2023.08 - Now, Ph.D. Student in Faculty of Business Administration, University of Macau, Macau.
  • 2017.09 - 2019.06, Rural and Regional Development, Renmin University of China, Beijing China.
  • 2012.09 - 2016.06, International Economics and Trade, Beijing Insitute of Technology, Beijing China.

📝 Publications

Journal and Media

  • Liu, C., Hou, Y., Gu, R., Cai, Y. (2025). A Dynamic Theoretical Model Based on Compensatory Ethics: How Religious Belief Shapes Tourists’ Pro-environmental Behavior. Journal of Hospitality and Tourism Research (SSCI Q1区). https://doi.org/10.1177/10963480251313491.

  • 刘超, 邵蕾. 农村厕所革命是个系统工程 [J]. 农民日报, 2018-05-19(03).CN.11-0055 (中央机关报刊).

  • Chao Liu. Predicting strategic innovation for real estate companies in the new era[J]. Northern Lookout,2015(194):30-31.CN.23-3001.

  • Chao Liu. Study on the optimization of the logistic model client in the new era[J].Science and Wealth,2013(08).ISSN.1671-2226

  • Chao Liu. The impact of formal credit constraints on rural consumption – an empirical analysis based on 2013 CHFS survey data[D].Renmin Univ,2019.

  • 刘超. 农业悖论之解：中国农业机械化的发展[N]. 中国经济新闻联播,2018-04-27 (中央级媒体).

  • 刘超. 三农区块链金融发展前景展望 [N]. 中国产业经济网,2018-04-11 (中央级媒体).

🏅 Conferences

  • Tao Zhou, Chao Liu, Yuqing Xing. (2024), “Lover’s Travelling Desynchronicity and Their Destination Satisfaction: The Mediating Role of Destination Image”. APacCHRIE 2024, Seoul, Korea.
  • Liu Chao, Hou Yuansi. (2024), “Rural Tourism Products in the Perspective of Rural Revitalization: the Effect of Prosocial Tendency on Price Sensitivity”. Frontiers in Hospitality and Tourism Annual Research 2024, Shanghai.

💡 Public Seminar

  • 2023.10, “Unveiling the Mysteries: Metaphysics, Feng Shui and Beyond”. Department of Integrated Resort and Tourism Management, University of Macau.
  • 2020.12, “Business Plan Writing Essentials and Hands-On Guide”. Business Plan Competition, China Unicom Ltd.

🌒 Work Experience

Industry Experience

  • 2019.01 Founder and CEO. Shenzhen Lenho Health Tech Co.Ltd, Shenzhen, China.
  • 2016.06 Investment Manager. Beijing Shuimu Capital Co.Ltd, Beijing, China

Research Experience

  • 2019.01 Fieldwork Researcher. A Joint Research Project between “The Ministry of Human Resources and Social Security” and RenminUniv (Associate Professor Chen Chuanbo’s Research Group).
  • 2014.06 Entrant and Team leader. “Challenge Cup” National College Student Business Plan Competition.

🧩 Extracurricular Activities

  • 2012.09 - 2016.07, Branch Secretary, CPC. Undergraduate CPC Branch of SME, BIT, Beijing.